Paterson Digital Consulting

Creation Management Promotion eCommerce

Collaborating with small businesses and nonprofits to maximize their online reach.

Don’t have full-time web developers, content creators, and marketers on staff? Our digital consulting services will help fill those needs. We ensure your website is dynamic, up-to-date, and conveys a modern online presence to reach and engage customers and supporters. Call or sign up for a free consultation.

Free Consultation

Try a risk-free phone or video meeting to find out if collaborating with us is right for you. We’ll provide fresh perspective on your situation, answer questions, and share ideas about ways to address issues you’re facing.

Areas of expertise

Website Development

We create, manage, update, and refresh websites, including legacy sites and content management systems. For new projects, we’re fans of WordPress and the Divi visual builder for a quick, modern, and responsive web presence.

eCommerce / eGiving

We’ll setup and manage your online store and secure payment processing. We recently did an in-depth analysis of various transaction gateways and found Stripe’s low rates and solid support for both businesses and non-profits to be unbeatable.

Social Media Management

What’s your ROI on promoted Facebook posts? Should you be on Instagram and Snapchat, too? Short promotional videos, infographics and memes generate engagement. We’ll help build your audience and/or sell more products.

Organic / Free Search (SEO)

SEO is about making your website relevant and easy to find for people and Google alike. We design your site to ensure folks find your organization when searching for products and services you provide. We also fix problems like slow loading pages, security shortcomings, and broken links.

Copywriting

Original content is critical. Regular blog posts bolster your online presence and authority. Our ghostwriters are well versed in creating copy that’s consistent with your organization’s tone and brand.

Paid Search (SEM)

Does “pay to play” make sense for you? Short answer: probably. The best results come from simultaneous data-driven ad buys on a number of social media platforms, including Google AdWords, Facebook, Instagram, and Twitter.

Audience Analytics

Are you effectively targeting your most likely audience? Are you overlooking opportunities to reach new customers or supporters? What are the people you want to reach actually searching for? How are they searching?

Email Marketing

Email is the only direct channel to customers you control. We can help you select a platform, assist with data integration, and content formatting.

You have a lot of options. Why Paterson Digital Consulting?

There are benefits to establishing a long-term business relationship with us, a company you can trust with your online presence. We’ll take the time to understand your business, goals, and style in a way that many larger (and more expensive) agencies won’t and offshore outfits simply can’t.

After working for San Francisco-based, full-service web agencies, I’m putting out my own shingle. I oversee and perform a great deal of the work, and collaborate with a small team of art, coding, and copywriting specialists to enhance your project as needed. By staying small, Paterson Digital Consulting offers rates that are typically 30%-40% less than most agencies.

Jeff Paterson

Owner, Paterson Digital Consulting

Most clients prefer the convenience of video meetings.

For SF Bay Area clients, we love showing off our new Oakland office at Artthaus Studios–the reclaimed H.G. Prince / Del Monte Cannery first built in 1916 (pictured below).

Can you afford not to try us?

  • For pre-paid/retainer work, and all time beyond four hours in any week, we’re a shockingly reasonable $60/hour.
  • On-call: $80/hour–that might translate into a problem solved, or press release posted, for $20-$40.
  • 10% discount for non-profits and community organizations!

Recent Work

Objector Church

  • Website Design & Development
  • Brand Identity & Logo
  • SEO & Analytics
  • Donation Processing
  • WooCommerce & Print-on-Demand Integration

Friends & Clients

We still have our original [Druple] website but it’s appearing a lot higher on Google now. Jeff has also done photography and short promotional videos for us, and Karen is one of the best copywriter I’ve ever worked with. Yes, I recommend PDC.

Tanya Mayo

Owner, Be the Change Consulting

Love having somewhere to turn when my team is slammed. PDC’s landing pages, conversion tracking, SEO and SEM work, has been really helpful to us–including training my staff to do some of the work in-house.

Kristie Pirkey

Vice President, Marketing, Communications & Events, San Diego Association of Realtors

Enjoy working with Jeff and crew for the backend work that I rather not do. I can focus on designing great experiences for my clients, and let [PDC] pull it together behind the scenes…. and I still get the credit!

James Visen

Designer, Visen Productions

Our website mainly drives local sales but its also about educating our customers. We use PDC for quarterly product refreshes and selection changes. Smaller shops like ours don’t have the tech teams that national chains have, so it’s nice to have the help we need nearby.

Lisa Renolds

Co-owner, Marin Flooring & Windows

After modernizing our existing online store, [PDC] moved our inventory on to the Fulfillment By Amazon (FBA) platform and trained our staff on that. Amazon Prime buyers really like the option of free 2-day shipping. That takes a lot of stress off in-house order fulfillment we still do for institutional buyers.

Sangita Kumar

Owner, Intentional Communities Curriculum Publisher

They’ve help me with local SEO, Yelp, and photography. I do most of the work on my website, but I know Jeff will fix whatever I might break along the way! Jeff’s is a friend of mine, but I’d recommend his outfit even if he wasn’t.

Michael Thurman

Owner, Alameda Cycling Arborist

Let’s Get Started

Ready To Make a Real Change? Let’s Build this Thing Together!

4 + 5 =

PATERSON DIGITAL CONSULTING
Artthaus Studios, 2744 E 11th St, Suite A6, Oakland CA 94601
510-833-7616